Originally posted on TED Blog:
Most charities begin with a cause. That is not, however, the case for Movember, the global non-profit that asks men to grow moustaches for the month of November and, in the process, raise awareness for men’s health.
As Movember co-founder Adam Garone explained at TEDxToronto, his charity began with a random idea in a bar in 2003: could the moustache be made cool again? Because a moustache is referred to as a “mo” in his native Australia, Garone and his brother decided to turn November into “Movember,” asking a group of 30 male friends to grow moustaches for the month.
Making it an annual tradition, the next year Garone decided to take inspiration from women’s groups that fundraise for breast cancer research. He approached the Prostate Cancer Foundation about forging a partnership. And while he was laughed out of the meeting, that year Movember donated $54,000 to the…
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